Lessons from Petra: Protecting the past, shaping the future

We are excited to share a recording of this in-person event, hosted by the V&A’s Culture in Crisis Programme at the V&A South Kensington in July 2025, which explored how the story of Petra – one of the world’s most iconic heritage sites – can help shape the way we care for culture and community around the globe.

Our brilliant INTO Chair, President of the Petra National Trust, Jordan’s leading heritage NGO, and UNESCO Goodwill Ambassador, HRH Princess Dana Firas brings with her a wealth of experience.

Her work has championed the role of cultural heritage in sustainable development, responsible tourism and community empowerment. She has also held leadership roles with ICOMOS and the World Monuments Fund.

In this conversation, Princess Dana reflects on Petra’s enduring legacy and how its preservation offers lessons for heritage sites worldwide. She shares insights on the importance of local voices, the connection between people and place and how caring for our cultural past can help us build a more sustainable and inclusive future.

Petra National Trust are a partner in our ‘Withstanding Change’ project – find out more about their vital work in conservation, community and climate here.

By restoring the historic Bayt al Jaghbeer, Petra National Trust will address the impact of climate damage on heritage buildings. By the re-greening of parts of the surrounding landscape, they will build on existing initiatives, strengthening livelihoods for the local community.