The International National Trusts Organisation (INTO)

Broadening Access toolkit

We’re delighted to share the ‘Broadening access’ toolkit, along with our partners, the Czech National Trust. 

12 case studies from the participants in the SEECHT project (Staff Exchanges in European Cultural Heritage Trusts), form the toolkit. Under four themes relevant to many of our members’ organisations, the studies give practical tips for opening our heritage to wider audiences. 

We’re proud to share these ideas that open doors to heritage across Europe, so that everyone is welcome to enjoy history, beauty and nature on their doorstep. 


The SEECHT project gave staff and volunteers at INTO member organisations the opportunity to undertake mini secondments with other trusts in the network. Thank you to Erasmus+ for supporting this project. 

logo for the erasmus plus programme broadening access

How to use this toolkit

Broadening access is a wide subject and can cross over between multiple areas of the visitor business, strategy and development of a heritage organisation.

To ensure this learning is accessible and benefits the maximum number of readers, this toolkit is arranged thematically. We have grouped the case studies under the following themes:

  • Everyone welcome and diverse audiences
  • Communications and audience engagement
  • Volunteering and community engagement
  • Income generation and stakeholder relationships
a colourful map of Europe with pins showing six countries

Map of Europe showing the countries involved in the project

Broadening Access toolkit

Read the complete toolkit here or scroll down to read an individual chapter.

a man smiling in a wheelchair, using a wall to rest his feet broadening access

Group meeting outside under a tree on a sunny day

Volunteers gardening

welcome sign among daffodils

Reciprocal visiting

Where will your membership take you? Many of our member Trusts offer free entry to each other’s places - these reciprocal visiting arrangements are managed through INTO Places. People use this benefit to appreciate cultural and natural heritage throughout Europe and the world, opening up access to wider audiences.

INTO Places

More resources

Visit our Resource Hub for more shared learning content from our members and partners.

Our SEECHT project members

Czech Republic